1. Introduction
Pure of Morocco (“we”, “us”, or “our”) operates the online store at pureofmorocco.com. We are committed to protecting your personal data and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have.
By visiting our website or placing an order, you agree to the collection and use of information described in this policy.
2. Who We Are
Pure of Morocco
Email: contact@pureofmorocco.com
Country: Morocco
3. What Personal Data We Collect
Account & Order Data
- Full name
- Email address
- Billing and shipping address
- Phone number
- Order history and purchase details
- Payment method (we do not store full card numbers — payments are processed securely by our payment provider)
Technical & Usage Data
- IP address
- Browser type and version
- Pages visited and time spent on the site
- Cookie identifiers (see Section 8)
Communications Data
- Messages you send us via contact forms or email
- Customer service correspondence
4. How We Use Your Personal Data
- To process and fulfil your orders, including shipping and delivery
- To send you order confirmations, invoices, and shipping updates
- To manage your customer account
- To respond to your enquiries and provide customer support
- To send you marketing emails and newsletters (only with your consent)
- To improve our website and product offerings
- To comply with our legal obligations
- To prevent fraud and ensure the security of our store
5. Legal Basis for Processing
- Contract performance: to fulfil your order and manage your account
- Legitimate interests: to improve our services, prevent fraud, and manage our business
- Legal obligation: to comply with applicable laws and regulations
- Consent: for marketing communications (you may withdraw consent at any time)
6. Sharing Your Data
We do not sell your personal data. We may share it with trusted third parties strictly to operate our business:
- Shipping and logistics providers (to deliver your order)
- Payment processors (to handle secure transactions)
- Email service providers (to send order and marketing emails)
- Website and e-commerce platform providers (WooCommerce / WordPress hosting)
- Analytics providers (e.g. Google Analytics, with anonymised data where possible)
All third-party providers are contractually required to keep your data secure and use it only for the purposes we specify.
7. International Data Transfers
Some of our third-party service providers may be located outside your country. Where your data is transferred internationally, we ensure appropriate safeguards are in place to protect your information.
8. Cookies
Our website uses cookies — small text files stored on your device — to make the site work, remember your preferences, and analyse usage. We use:
- Essential cookies: required for the shopping cart and checkout to function
- Preference cookies: to remember your language and currency settings
- Analytics cookies: to understand how visitors use our site (e.g. Google Analytics)
- Marketing cookies: to show relevant ads (only if you consent)
You can manage your cookie preferences through our cookie consent banner or your browser settings. Disabling certain cookies may affect site functionality.
9. How Long We Keep Your Data
- Order and billing data: 10 years (to comply with tax and accounting obligations)
- Account data: for the duration of your account and 2 years after closure
- Marketing data: until you unsubscribe or withdraw consent
- Website usage data: up to 26 months
10. Your Rights
You may have the following rights regarding your personal data:
- Right of access: to request a copy of the personal data we hold about you
- Right to rectification: to correct inaccurate or incomplete data
- Right to erasure: to request deletion of your data (“right to be forgotten”)
- Right to restriction: to ask us to limit how we use your data
- Right to data portability: to receive your data in a structured, machine-readable format
- Right to object: to object to processing for direct marketing purposes
- Right to withdraw consent: at any time, for processing based on consent (e.g. newsletters)
To exercise any of these rights, please contact us at: contact@pureofmorocco.com. We will respond within 30 days.
11. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our website uses SSL/TLS encryption for all data transmitted during checkout.
12. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to read their privacy policies before providing any personal information.
13. Children’s Privacy
Our store is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately.
14. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Continued use of our website after any changes constitutes your acceptance of the revised policy.
15. Contact Us
If you have any questions or requests regarding this Privacy Policy, please contact us:
Pure of Morocco
Email: contact@pureofmorocco.com
Website: pureofmorocco.com